End of Season 7 Media Report

Broadcast

• S7 saw a cumulative audience of 316m: +32% yoy and +2% vs S5-6 average
• Positive S7 performance driven by new media deals in key markets with Germany, Italy, UK, France, USA and Indonesia, all showing spectacular growth
• Audiences for Live (integral to a sport’s growth) saw the best ever season performance, again due to the new arrangements with FTA channels in key markets
• Alignment on altered start times with the FIA and FE Sporting teams allowed broadcasters to avoid key clashes with major sport to maximize live audiences and channel share
• Improved content has driven gains with average view duration and engagement growing by +15%
• Opportunities to improve further in large key markets such in S8 as China, India and LatAm 

Digital and Social

• Website traffic saw a record year across all metrics (Unique Visitors up +23% vs. S6)
• Opportunities to grow our traffic further through an App focused race day proposition – particularly relevant given the value fans place on live timing, live feed and on the companion platform concept
• Growth of +9% and +1% in social followers and video views season on season
• Increase in traffic provides FE with more conversion opportunities (i.e. data capture) to grow and understand audience