S9 Wave 4 (Berlin) Broadcast research
Qualitative headlines from the Yonder sessions in the UK with C4 viewers
What you need to know:
• Material progress on production & content since Mexico R1 S9
• Berlin production excelled, creating compelling storytelling
• Improved explanation of race strategy but we can go further
• Despite improvements in Berlin, lack of driver affinity persists…
… and there is even less affinity to racing teams
• Demand for more data that is race relevant and exciting
• Feedback on wider Championship has broadcast implications