End of Season 8 Media Report
Summary of Season 8 TV & Digital Performance
"More people watching, Live, for Longer"
Headline figures (external):
- 381m Cumulative audience, +20% S8 Total vs S7 Total.
- Viewing hours +58% S8 Total vs S7 Total.
- 216m Live Cumulative Audience (+10%), an all-time record
Context:
- S8 marked the return of Asian races with Seoul and Jakarta, growing audiences locally and reinforcing the global status of the sport.
- China: move to direct relationship with broadcasters & new linear partner.
- Building greater engagement through better sporting and editorial product.
- Consistent scheduling building ‘appointment-to-view’.
Challenges:
- Start times from Asian races impacted audiences in Europe and the America vs. S7 (no Asia races).
- Post covid dip in global total TV viewing.
- A highly congested Tier One sporting calendar following the ease on restrictions.
Season 9 Look ahead:
- Continued growth in Asian markets, with double header in Jakarta and the inaugural E-Prix in India.
- Taking FE to a new continent with Africa set to host their first race in Cape Town, South Africa.
- Expansion of S9 calendar to non-European markets reaffirms growth in global audience.