No Turning Back Marketing Campaign Research S8
Research to measure the effectiveness of the S8 FE marketing campaign
Research to measure the effectiveness of the S8 FE marketing campaign - No Turning Back.
In this research we measure the impact of the No Turning Back marketing asset to understand whether it increases appeal of Formula E, shifts perceptions of who we are and converts people to become interested in our brand.
The research was run in 6 markets - UK, USA, India, Mexico, France and Germany. It was a quantitative and qualitative study that included fans and potential fans.