Brand Identity Research Oct 21
Research to understand perceptions of FE brand identity and support the new brand relaunch in S9
Research to understand perceptions of FE brand identity and support the new brand relaunch in S9.
Ahead of a brand identity redesign, we wanted to understand current perceptions of Formula E - specifically the awareness and perception of what we look like (our visual identity).
The research was run in 5 markets - UK, Germany, USA, India and Italy, speaking to fans and non fans.